3. What kind of media institution might distribute your media product and why?

There are many different types of distribution like television, straight to DVD, theatrical release, downloading it from a site amongst others, however as our media product is a horror film we decided that we wanted it to use theatrical release into mainstream cinemas like Odeon, in the winter time. This is because the dark and tense atmosphere inside the cinema is perfect for our film and the sounds are so much louder which makes the audience even more tense and enjoy the experience more.

I did some research into film distributors in the UK and US like Dreamworks, New Line Cinema, Summit Entertainment, Warner Brothers and Paramount Pictures, who have all distributed psychological thrillers into the cinema, for example Final Destination, Se7en, The Dark Night, The Knowing and The Ring. These have all done very successfully however, i have chosen to go with LionsGate Films because they seem to be very good at marketing films and building up alot of hype about films without using much money at all. For example, for The Blair Witch Project a website was set up with fictional information, stories and clips that were passing off for the real thing which made people get really interested in the film and create alot of hype just over something on the Internet, and then the film was theatrically released after. With this in mind we thought we could do a similar marketing technique to get people interested. We would release a short, intriguing teaser of the film onto tv channels like channel 4, and not provide any more information apart from providing one website where we will update ocasionally with extra little snipets of information. This leaves the audience wanting more because they haven't been giving many details at all.

This is very similar to what the distributors of Cloverfield did. They set up this website - http://cloverfieldclues.blogspot.com/ - and updated it with extra information every now and again to build up the hype and mystery to the film, and then once it had attracted anough attention the film was properly released.





We would then release our film out onto DVD a few months later so that a wider range of people can purcase it, and to get some extra sales we would advertise it with 'never seen before' footage and extras on another disc like the new Alice and Wonderland film is going to do.